Maximise your B2B reach with LinkedIn marketing in Australia

 

Unleash the power of LinkedIn for B2B marketing

LinkedIn is the largest database in Australia of professionals, including a member's updated job title, company affiliation, and industry. Using LinkedIn marketing and advertising effectively can help you tap into a professional B2B audience, generate quality leads, and build a strong online presence for your business. 

Target key decision makers with precision

Australians now average 2 hours and 20 minutes per day on social media. While LinkedIn daily usage is much lower than Facebook, Instagram, or TikTok, the B2B targeting options for audiences are second to none.

Enhance brand awareness and credibility

Kook offers organic social management and paid ad management on LinkedIn business pages. Organic social management helps professionals establish brand awareness and brand themselves as experts in their industry. 77% of businesses report that organic efforts on LinkedIn are superior to organic efforts on other channels.

Boost lead generation and conversion rates

Kook also offers paid ad campaign management on LinkedIn Ads. These include sponsored content, sponsored messaging, dynamic ads, and text ads, with objectives including brand awareness, consideration (including website visits, engagement, or video views), or conversions (including lead generation, talent leads, website conversions, eCommerce sales, or job applicants).

• Lead Gen Forms offer an in-app conversion option that can triple conversion rates compared to using a website.
• Advertising budgets can start as low as $300 + GST / month.
• There are 15 million total registered LinkedIn members in Australia as of early 2024, with an estimated reach of 71.9% of the Australian adult population. It's estimated that 80% of LinkedIn members drive business decisions for B2B purchases.
• 7.1% growth in audience between January 2023 and January 2024.

 

Comprehensive LinkedIn marketing services

Organic social management

Targeted professional audience: LinkedIn is the largest professional network, making it ideal for B2B marketing. You can target your marketing efforts to specific industries, job titles, and company sizes, ensuring that your message reaches a relevant and engaged audience.

Paid ad campaign management

Lead generation and networking: LinkedIn is highly effective for lead generation. By sharing valuable content and engaging with your network, you can attract potential clients and partners. LinkedIn's features, such as InMail and LinkedIn Ads, also offer direct ways to connect with decision-makers and generate high-quality leads.

Analytics and performance tracking

SEO benefits and online presence: A well-optimised LinkedIn profile and company page can improve your digital footprint and results for your business on Google. LinkedIn content is often indexed by Google, which can enhance your online presence and drive organic traffic to your website.

 

Why choose LinkedIn for your B2B marketing?

Extensive professional network

Analytics and performance tracking: LinkedIn provides analytics tools that allow you to measure the performance of your marketing campaigns. You can track metrics such as engagement rates, click-through rates, and lead conversions, enabling you to refine your strategies and maximise your return on investment (ROI).

Superior lead generation

Lead generation and networking: LinkedIn is highly effective for lead generation. By sharing valuable content and engaging with your network, you can attract potential clients and partners. LinkedIn's features, such as InMail and LinkedIn Ads, also offer direct ways to connect with decision-makers and generate high-quality leads.

Effective SEO benefits

SEO benefits and online presence: A well-optimised LinkedIn profile and company page can improve your digital footprint and results for your business on Google. LinkedIn content is often indexed by Google, which can enhance your online presence and drive organic traffic to your website.

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