Copywriting services
If you want to influence your audience, how you say things is important.
Your business's "tone of voice" can have a dramatic impact on conversion and consistent messaging across all channels is the key to building familiarity with your audience.
Captivating copy
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Structured content
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Call To Action
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Consistent messaging
Engage your audience with great copy
Captivate your prospects and take them on a journey
Engaging copy is vital to your business success. It "speaks" to people. It should explain to them why they should choose your business over another.
Your content needs to be suitable to a wide audience, from the time-poor to the information-hungry and - if writing for the web, which is what we are predominantly doing here at Kook - the almighty search engine robots that are trying to understand your products and services.
Critical to the process is defining the "tone of voice" you use. Are you selling a product, or selling the benefits of the product, or pointing out the shortcomings of a competitors' products?
Kook can start from scratch with you, or we can optimise your existing copy to increase its effectiveness for various audiences.
Changes may be made to the individual wording, sentence structure and grammar, or to the overall "tone of voice". Even the structure of the content, such as headings and keyword saturation, can have a dramatic effect.
You also need to be aware of what outcome you are wanting from your content. E.g. if you are wanting an enquiry or phone call, ensuring you have Call To Actions within the content is essential.