What are your website goals?
To ensure your business website delivers on your investment, it’s crucial to consider its main objective.
If a website simply acts as a brochure, telling people who you do without any clear call to action, it’s missing the mark. While brand awareness is important, a modern website should serve a much bigger purpose – helping you to actively grow your business.
If you’re an ecommerce business, the primary goal of your website will be to generate online transactions. The purpose is pretty clear.
If you’re a service-based business, or a bricks-and-mortar shop without an online store, the primary goal for your website will likely be to generate leads – whether via enquiry form submissions, phone calls, emails or live chat sessions.
Secondary goals may include having prospective customers sign up to an email list to enable you to nurture them or encouraging visits to your physical location.
Having clear objectives not only assists in the website design process, but also in developing appropriate calls to action and refining your digital marketing strategy – with high-value actions and other relevant KPIs able to be tracked.
What's next, Kook?
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