What are domain hacks and how should they be used?
A domain hack uses the domain extension – also known as a top-level domain (TLD) – to suggest a complete word or brand name.
For example, Google’s URL shortener site is goo.gl, utilising the Greenland country code TLD .gl to suggest the word Google.
Australian businesses servicing Australian customers are recommended to stick with .com.au as the primary domain wherever possible, as Google favours this for Australian search indexing over .com or a different country code TLD.
However, a domain hack can be useful for social media links such as for Twitter, where character length is limited, or other clever marketing. As mnemonic devices, domain hacks catch the eye and are easy to recall.
As an example, Google owns multiple TLDs and uses .com primarily, but goo.gl for social media and link sharing purposes.
Another example of a domain hack in action is Jupiter.pla.net where a subdomain name Jupiter has been added to the domain name Pla and the .net domain extension.
Wondering about what domain hack options exist for your brand? Use a free domain hack online tool to find out.
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