Is a .com.au or .com domain best for your business website?
If you’re a business operating within Australia, whether a .com.au domain or a .com domain is best for you will come down to one thing: where are your customers?
Which is better – a .com.au domain or a .com domain? It's all a matter of who your customers are and where they are located.
If you’re a business in Australia, with an Australian target market, stick with .com.au wherever possible as you’ll benefit from more visibility in searches within Australia.
Conversely, go with .com if you’re selling internationally – particularly to the American market.
Registering a .au domain should also be strongly considered by all .com.au domain name holders to future-proof and secure the value of your online assets.
A key difference with .au domain names is that, unlike registering a .com.au or .net.au domain, you do not need to have an ABN to register a .au domain. Anyone with an Australian presence is eligible, including individuals and foreign organisations registered in Australia, making registering the equivalent .au domain as your .com.au domain all the more important to protect your business interests.
In addition to .com.au, .au, and .com, however, there are many other domain extensions available.
These include:
- Other country code domain extensions (such as .net.au and .org.au for Australia or .co.nz, .nz, .net.nz or .org.nz for New Zealand)
- Other global domain extensions (.net, .co, .org, .info, .biz, .tv and various others)
- Restricted-use or closed domains available only to educational institutions or government entities (such as .edu.au and .gov.au in Australia or .edu and .gov in America)
- Generic or industry-relevant domain extensions (.accountant, .law, .boutique, .cafe, etc), which are fairly new in comparison, aren’t trusted as much by search engines and therefore typically find a harder time ranking organically
- Popular among influencers and in industries where the individual is the brand, a .me domain offers a personal touch.
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