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Google Merchant Center - Assign Access

Instructions for user management for Google Merchant Center, a vital component of Google Shopping and Performance Max campaigns for ecommerce websites.

Like the other Google services, Google Merchant Center allows for multiple users to access the one account. While there are two different permission levels for Google Merchant Center, these vary only by access to the ‘People’ tab. 

In order to grant a new user access to your Google Merchant Center follow these steps:

  • Sign into your Merchant Center account at https://merchants.google.com/.
  • Click on the “cog” at the top right to expand the ‘Tools and Settings‘ menu.
  • Within this expanded menu, select the ‘People and access‘ option.
  • people and access in google merchant
  • Once within the ‘People and access’ page, simply click on the ‘Add person’ button to add a new user.
  • add person
  • Insert the email address of the user you wish to invite (for Kook, add trackingkook@gmail.com), and then select 'Next’. 
  • add email address
  • You will be taken to the access type screen for the new user. Update the User access to Admin and click on Add User.
  • add user to merchant center

Great job! You’ve added us as an admin to your Google Merchant Center. We’ll now be able to continue setting up the account in preparation of your project.

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